In an effort to give the all-new 2012 Chevrolet Sonic as much exposure as possible, our favorite American automaker is teaming up with Klout to engage in one of the most unique marketing campaigns that we here at Copple Chevrolet GMC have ever seen.

First, we realize that many of you out there likely don't know what Klout is, so we'll start off simply by explaining that they're a marketing firm that focuses on the social element of advertising. This is a relatively new field for marketers, so it makes sense that Chevrolet would turn to a third party for help with it. How exactly do Chevrolet and Klout plan to socialize the Sonic with more people? The answer is actually pretty simple: By loaning it to those with large social influence for a few days.

People who elect to make their voices loud, clear, and heard on social platforms will find themselves offered the chance to take the new compact Chevrolet model for an extended test drive. When they do, Chevrolet will be asking them to be sure to blog, comment, and update drivers on their status as they discover what the vehicle has to offer.

"An experiential opportunity like this, taking home an all-new 2012 car, is a very special reward to influencers," explains Gath Holsigner, Vice President of Sales at Klout. "We look forward to hearing about their exciting journeys on- and offline."¹

Of course, if you'd simply like to get your hands on the Sonic or any other new Chevrolet, without having to have social influence over the masses, then come on down to 306 Main St Louisville, NE 68037 today for a test drive. You can also get in touch with us online or by phone at (888) 806-2330 with any questions that you may have regarding specific models like the Chevrolet Tahoe, Chevrolet Avalanche 1500, and Chevrolet Equinox, as well as how you can keep them maintained through our incredible Chevrolet parts and service centers.

Source: ¹http://www.prnewswire.com/news-releases/chevrolet-rolls-out-national-influencer-campaign-133526893.html